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5 Reasons Why Your Business Needs SEO

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In Website Ranking Systems today we talk about 5 reasons why your business needs SEO. We know that the Internet has changed the way we conduct our business, but not only that but our life in general. Today everything that we need to look for is at our fingertips, like information, products, services and references, this will require few clicks to find them.


How Search Engines Work

If we want to know the way SEO helps brands, it is basic to understand the operation of search engines. A search engine such as Google, Yahoo or Bing, are primarily a massive database of Web sites and pages.
When a user writes a search in a search engine and uses an algorithm to find what he thinks is the best possible answer to what he writes, with a list of websites.

Google explains the algorithm as:

"For a typical search, there are thousands, if not millions, of web pages with useful information. Algorithms are processor computers and formulas that take questions and convert them into answers. Today Google's algorithm relies on more than 200 unique cues or "clues" that make it possible to decide what they are really looking for. These signals include things like terms on websites, the freshness of content, region, and PageRank. "
That is, look at all these signals in your Web, to decide if your Web responds or is relevant to that search or not. No one knows exactly the weight of each factor, and SEO experts only try to understand how they work according to traffic data and Web analytics.
It should be noted in this regard that this definition is already a little old, and now would be more than 200 factors that influence. And on the subject of Page Rank, as discussed in another of our post, the Page Rank no longer controls the Google algorithm, since almost two years ago not updated. To know the authority of a site we look at other values such as DA, PA, TR, AR, etc.

What is SEO or search engine optimization

SEO (Search Engine Optimization) is the process of getting traffic from search results in search engines, for free or natural. It is to optimize these factors or signals mentioned above, to "influence" where the search engine ranks your website on the results page.
The works range from optimization of metadata, load times, and text writing, which today are considered to be long, quality and relevant, to get inbound links, known as link building.

Why is SEO important?

If you want to know how a search engine optimization company helps your business. You must understand why SEO is important, every day. Millions of users around the world make more than 3.5 billion searches a day on Google, with each of these the result is a list of pages that relate to what the person wrote in the search engine. These pages are known as SERPs (Search Engine Results Pages, which are different for each search and are based on the user's location And your history
Being on the first page of Google results and in the top 3 should be the goal of any business since only the first 3 receive 50% of all clicks; Being among the first ranking for searches related to your business will potentially get you thousands of visitors, in an organic way. This is what a website ranking company like ours gets.
SEO helps your business is ranked for searches that are relevant to your business, for keywords, a good strategy will help you have millions of additional visitors that spend money on your website. It is estimated that users who come from search engines are more likely to pay.

How to Know if an SEO Company Helps Your Business

A good agency concentrates on getting the desired results for your business. The first thing that will let you know if they do the job or not is what they show you are doing, from one moment to another they will not take you to the first page of results. But they will show you what they are doing, as an audit of your site, new content for your pages, a monthly ranking report, remember that SEO agencies do not have a magic wand to position you.
Some actions that a good search engine optimization company should follow or tell you to follow:
  • Sign up for social networks like Facebook, Twitter, LinkedIn, YouTube, Google+.
  • Integrate social networks with your web.
  • Have a content marketing plan and start a blog.
  • Improve and add content to your blog.
  • Create an internal link structure.
  • Add metadata to your webs, such as ALT text, meta description, and title.
  • Update the robots.txt file.
  • Create sitemap or sitemap.xml.
  • Improve the loading speed of the Web.
  • Add plugins that help SEO.
  • Have a link strategy.
A good SEO agency provides estimated to achieve the objectives set deadlines. As your site ranks for keywords, which reaches the first page of Google, begins to be - listed for a variety of keywords long tail, and all this consistently, up and down a few positions every week is average, But falling abruptly is not. You will also see how your traffic increases.

It is not enough to have a website

The convenience and constant use of the Internet have made it an imperative need for companies and brands have an online presence. But there are so many businesses and so much competition that it is not enough to have a presence, you must be the best.
SEO or search engine optimization is a series of methodologies, tactics, and techniques used to increase the number of visitors to a website, improving ranking in search results, that is, their website ranking.

Know the 5 Reasons Why Your Business Needs SEO

1. Companies must be online

According to Search Engine Journey, 93% of online experiences begin with a search engine, ie, if someone is looking for a product or service, starts with a search engine. So, if your business is not online, you are missing the opportunity to be found by one of the three billion users who use the Internet daily.
But, you should not think that having a website already has all the way paved. This is only a part of the strategy, but your Web must be able to be found to generate an exchange in the online world, hence the importance of web ranking, Of uncertainty for your website to rise to the top of the ranking.
On the Web there is a lot of competition, about a trillion websites, of course, you will not compete with all these, but with those of niche, but it is worth remembering that 75% of people do not go to the first page of search engine results.
The SEO helps find your Web, and conjugated with other marketing strategies will allow increasing sales of your business.

2. SEO is an effective strategy about spending

SEO means an excellent return on investment, it is one of the tools of online marketing cheaper also is consistent and to get useful results. Website ranking is cost effective because you can customize the strategy depending on what your business needs and your budget.
The first thing that needs to be done is to analyze your audience, you can not start an SEO strategy without knowing what the audience is aimed at the web, from this is designed and implemented. Starting from that, an analysis is made keywords, link building, and other SEO techniques.
So, we can infer that SEO is an investment that pays its dividends, that's why we say it is useful about spending, every penny you spend on SEO can evaluate your ROI.

3.- SEO generates traffic with a high conversion rate

We mentioned that it is essential for SEO to know the target, then it is a highly process directed at a target. Through keyword analysis, you determine the size of the market and the number of consumers looking for that particular keyword.
By correctly identifying who seeks what you offer, you need to address the audience, and you will be able to build trust and a good online reputation so that they know your business is the most qualified. This gets a higher conversion rate.

4. Take advantage of weak competition

SEO has grown a lot in recent years, it 's hard for you to find a professional company that follows these practices or to uses online marketing in its strategy. But not all who use it are doing well because many rely on agencies that are not the best, and SEO is a specialization that can not be taken lightly, it is not something you learn from the overnight.
For example, long tail keywords are an excellent opportunity to position yourself, if you have a good SEO strategy, you will be able to rank your website and get traffic from the search engines, which will then be reflected in an increase in your sales.

5. SEO evolves continuously

SEO is dynamic, it is a constantly changing process, it does so as the market is changing too. The techniques and methodologies may not change, but the way to apply them if it evolves depending on the demand and the market.
SEO depends on the people who put it into practice, the marketers who are influenced by the emotions and who know the market closely; And also depends on the users, how these change the way they interact. Like SEO, your Web, your design, must evolve, change, never remain static.
SEO strategies are highly measurable, can be evaluated and reviewed to see if they respond to market changes.
The world continues to leverage the Internet to the maximum, so you have 5 reasons why your business needs SEO fall short, to what offers a search engine optimization company for your brand, using these strategies continue to evolve, and it will become increasingly Used by those who have businesses both online and offline.
Do you have a website or business? Have you hired an SEO agency or yourself do the SEO? Tell us which practices you follow to promote your business.

What to do as a customer

When hiring an SEO agency there are certain things you should do as a client, the first thing is that you must be patient and wait for the time where you won't meet the goals. You can also get to know a bit about SEO, and understand and know about any changes that are made in the industry.
Works hand in hand with your SEO agency, search engine optimization should be a team effort, in which your partner throughout the process, at some point, can share the workload, the agency may ask you to do something and you to them.
Before hiring a company, you must know a little about the subject, and know what to expect, do not revoke the contract because they do not do something they really should not do, clearly understand the action plan. And do not forget to monitor the work they do.
As a final recommendation, we tell you not to underestimate the power of SEO, your online business can succeed or fail based on website ranking, so it is so important that you should not put it aside. If you care about your business and your success, be sure to pay attention to SEO your company, and give investment it deserves.
Have you hired an SEO agency? How was your experience? Leave us your comments on this topic.

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