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How to use Linkedin to find Work

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LinkedIn have over 200 million professionals profile, including top executives from big business, and successful entrepreneurs such as Richard Branson, Bill Gates, or thought leaders like Guy Kawasaki, Tonny Robbins, or Daniel Goleman.


In the previous article, I showed you my strategy to look for work online without wasting time.
This approach is based on using social networks like Linkedin or jobandtalent, or even Twitter (I'll dedicate another article to Twitter).
In this article I will focus on Linkedin, the social network of employment par excellence, and a place where you must be perfect or yes, to generate new professional opportunities.
Why? Very easy:

Because Linkedin is like Google search of employment.

LinkedIn have over 200 million professionals profile, including top executives from big business, and successful entrepreneurs such as Richard Branson, Bill Gates, or thought leaders like Guy Kawasaki, Tonny Robbins, or Daniel Goleman.

If you are not on social networks, you are losing job opportunities.

In this article, I will focus on telling you why you should be on Linkedin and how to use it correctly to look for work.

Why should you be on Linkedin?

If what I have told you does not seem enough, here is a list of reasons why you should be on Linkedin:
  • It is the largest professional search engine: as I have said more than 200 million professional, more and more companies begin to actively seek professionals in this network, rather than professional employment portals.
  • Linkedin is the Google of companies: the search engine Linkedin allows companies to find more accurate than other search engines candidates. This search is based on keywords, which I already explained in the article on how to find jobs online without wasting time.
  • The power of networking: Linkedin is a professional social network. As such, you can see where your contacts are working. When you do a job search, Linkedin automatically shows you if someone in your network works at the company that offers the job or can put you in contact with someone from that company.
  • A resume is not enough: if you compete with hundreds of candidates for one job, you have two options, differentiate or not getting the job. Linkedin allows you to differentiate yourself through recommendations from your network of contacts and through the participation of professional interest groups. Also, companies spend more time reviewing a profile of a social network than any CV.
  • If you are not, another take your place: you can choose not to have a profile on Linkedin, but if you're not on LinkedIn, you are missing opportunities.
Do you think enough reasons? Well, let's go and see .

How to use Linkedin to find work

Most people just take advantage of Linkedin's potential and lose job opportunities. Usually, most people set their profile, join some interest groups and have a passive attitude towards reaching people.
Here are five easy steps you can start giving already on Linkedin, which will increase your chances of finding employment quickly:

1. Optimize your LinkedIn profile

The first step is to optimize your Linkedin profile, this means using those "keywords" that you think employers can use to find candidates. You must put those words that are most relevant to the ones that companies can find.
Within your profile, the first thing to optimize is the title of your profile on Linkedin, i.e., the name of the current job position you have or want to have, so you let employers find you more quickly. If you manage to appear in the first search results, they will find you quickly and you will get offers of employment in less time.

2. Join and participate in stakeholder groups

Usually, Linkedin groups can serve you for two things: promote you and connect with other members of the group who may have interests similar to yours.
The first thing you have to do is define which groups are relevant to you: usually, the best are the sectoral groups (finance, IT, marketing ...) or groups where there are managers of companies where you would like to work.
As I said, the groups are an excellent place to promote yourself and to expand your network of contacts. You are interested in taking advantage of the two facets of these groups. How can you do it?
  • Promote yourself: share news or articles of interest to people in the group you belong to. If you have a professional blog, share your content. Initiates debates and engages in conversations with other members of the group, always constructively and respecting them. After all, better collaborate than discuss.
  • Connect with other members of the group: look for the most relevant people (Linkedin tells you who the most influential of each week to the right of the group members), and you think you can offer work or employment.
Try to be among the most influential members every week. Get people to get used to your face, and you'll see how visitors increase to your profile.

3. Contact other professionals

Now that you have configured your profile to appear in the searches, and you start to become familiar in those groups where you can get work or contact professionals in your industry, and companies that interest you, it is to move to the next level: contact With relevant people who can offer you employment.
If you have been actively participating in groups, it will be relatively easy to contact other professionals. Just send them a personalized message explaining why you want to contact and the benefit for both parties. This is important, I, for example, do not accept anyone to send me a message without personalizing. I think if they have the real interest, they should take two minutes to explain why they want to contact me.
How many professionals should you connect with? The answer is simple: with as many as you can, but without importance of the network, i.e., about adding professionals who can actually bring you something, no matter if they are 10 or are 100, the more, the better, but the quality is prepended the amount. Do you remember the movie "Meet the Parents"? As your network of contacts is your circle of trust, make sure that the people who access it are people of quality. Do not let people from your contact list that can do "spam" to other members, since this person will devalue your profile and network

4. Improve your profile through recommendations

One of the great advantages of Linkedin about the traditional employment portals are the recommendations and validation of skills. The recommendations are favorable comments that can be made by your bosses or colleagues for your current job or previous work, and the validations are votes that give you those same partners to ensure who sees your profile, that you are an expert in a particular field.
The recommendations and validations are very valuable, since people who see your profile, will know the opinion of your colleagues and bosses of you. If you have several recommendations for different jobs, and validation of knowledge (e.g., programming skills, finance or marketing) your position in the search engine Linkedin improve and automatically will be perceived as a candidate higher value for companies seeking workers, and have more chances of finding a job and earn more money.
You can see my article on how to write a good recommendation on Linkedin to get an idea of the benefits this brings you.

5. Tells a story through your profile

Another advantage of Linkedin is that the profile is much more configurable and has a greater number of fields than any traditional resume. What advantage does this have? You can contribute much more relevant information through your profile to those companies for which you want to work.
The "Extract" section allows you to tell a brief history of your career and your career goals. It would be the section equivalent to the "professional objectives" of a traditional curriculum vitae, but much better, because in the resume this section is usually very short, while in Linkedin, being a social network, we can extend more, and contribute more relevant information. We can use this section like a letter of recommendation and "sell" us telling a story and our professional activities.
Section of professional experience is similar to a curriculum, just add the logo of the company, which makes the visual and attractive profile.
Knowledge and skills, serve to position ourselves for "keywords" for relevant searches Linkedin.
Validations and expertise help to differentiate ourselves from other professionals, and increase the credibility of our profile.
Other sections, such as publications, awards, or volunteering, complete and expand the profile information, and allow us to give a differentiating point to the profile.
All this allows you to make a profile more "sexy" than any traditional CV, and capture the attention of companies to get work.
With this small tutorial you can start or improve some aspects of your Linkedin profile, so I encourage you to start NOW to improve and optimize your profile and to exploit all the opportunities that this social network offers you to get a job.

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