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What is On-Page SEO?

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On-site SEO or SEO On-page is a set of internal factors that influence the positioning of a website. Are those aspects that we can change ourselves on our page as:
  • The meta information such as the title or the meta-description
  • The URL
  • The content
  • The <alt> in the pictures
  • The web structure
  • The internal bonding
  • HTML code
Optimizing SEO On-page is an essential process that every website should take care of if it wants to appear in the search results.

WHAT DO WE GET WITH OUR WELL OPTIMIZED SEO On-page?

REPORT WHAT OUR CONTENT IS ABOUT

Telling search engines which is the main topic of our pages is paramount. That way we will be able to get noticed when someone conducts a search related to our Google content to show us in their results.

To learn how to identify a content it is necessary to make a keyword research . This will help us to know how we should focus our current contents and those that we want to create in the future.

TRANSMIT AUTHORITY TO SEARCH ENGINES

The authority of a domain is a value that the search engines use to know if a page is trustworthy or not. This value is confidential information that only the search engines have access to.

Before Google used its own method, known as PageRank, to identify if a web was relevant or not. Currently PageRank plays a less important role within SEO, especially since its updates are very infrequent.

There are also rankings by external companies that use their own metrics to define the authority of a domain. For example the de Moz, which can consult their tools Moz Open Site Explorer or Mozbar .

IMPROVE INDEXABILITY

The first goal to start positioning in Google is indexability. If our pages are not indexed in search indexes is impossible appear in the SERPs . Having a good web structure and a well optimized internal linking will facilitate the process of indexing our pages.

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