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How to Design Your Social Media Plan

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As you can see, to have a real presence in social networks, it is essential to have a good strategic plan. And you? What do you think? Do you believe that it is important to have a strategy for social networks? Do not you think so? Perhaps you think that this way of developing a strategy in Social Media is not the best? Tell it in the comments, and you will be answered as soon as possible!


How to Design Your Social Media Plan

In today's article you will learn how to design your Social Media plan because although many people believe that you only have to have accounts in social networks and publish your content, the truth is that a greater strategy is required.
Being present in social networks involves activity and, above all, transmitting a particular way of seeing the world and reality. It implies spreading the philosophy of life that your company has.
That is why, if you really want to take advantage of social networks, and not have a testimonial presence in them, you are interested in acting intelligently, and for this, it is essential to have a good strategy.

Define general objectives

The first thing you have to do to create a social media plan is to identify the overall goals you will have. And is that, in the world of online entrepreneurship, a very frequent mistake is to start using social networks without stopping to think what you want to achieve.
The objectives that can be searched through Social Media are varied. Below you can read some common goals that exist in the management of social networks, although there may be more (after all, it is a very broad scope).
On the one hand, you can try to get more traffic to the blog of your online store, which can help you achieve better results in SEO, for example.
Another option is to try to get sales, which, although social networks do not have a high ROI, if a good management is done they can take buyers to your online store.
There is also the option of wanting to get branding, and, precisely, this is one of the objectives that are most frequently pursued in the field of social networks.
Finally, the first thing you have to do is define some general objectives so that the whole of the subsequent plan is properly directed towards the achievement of those objectives.

Establish the necessary social networks

Establish the necessary social networks

Once you are clear about the goals you are looking for in general terms, you can consider what social networks are most appropriate to achieve these goals, since not all social networks are the same.
For example, regarding branding, a good option is Instagram, although it will depend on the products you sell. Remember that this is a purely visual network, so your photos should have good quality and be pleasing to the eye to attract more followers.
Generally, companies that use Instagram to publicize their products generate an excellent brand image, because they are making their products known in a very elegant way, and that is positive.
However, for example, that social network is not especially good to turn into sales, something that does allow to make Facebook better
As for getting traffic, Twitter is a good option, because it is much easier than the content you share (the posts of your blog, for example) become viral.
In short, you have to properly select the social networks, because not all social networks are equally useful in getting the different goals that you have raised.

Define your audience on every social network

Once you have chosen social networks, you have to see what specific audience you want to attack within each of those social networks. And is that people who use Facebook are not the same as using Snapchat.
When you already have the social networks selected, you have to determine how you are going to focus on the audience within those social networks and who has the potential to buy you. For example, if you focus on a young audience, you are probably more interested in focusing on Snapchat than LinkedIn.
Define your audience on every social network

However, once you have done that segmentation, and you have three or four social networks to attack, you also have to define as well as possible the specific "buyer person" that will be inside each social network.
In this way, you will be only in those social networks that you will find useful, by the type of person that usually uses them and the target that can best respond to your needs. In short, you will be attacking the best possible audience by double entry.

Establish specific objectives

After choosing the networks that best suit the needs of your brand, you get to define the specific goals you want to achieve in each.
For example, you may want to be on Instagram to improve your branding, but by using Twitter, you may want to get more traffic.
Therefore, you have to define those goals and set the goals you want to achieve regarding metrics, such as: how many followers you want to get in a certain time frame.
These targets are useful because they allow you to have a clear focus that allows you to move forward. Otherwise, you can be performing different actions on social networks without having any north to indicate where you are going.

Select Relevant KPIs

Select Relevant KPIs

With this, you can begin selecting KPIs ( Key Performance Indicators most relevant or Key Performance Indicators) to measure your progress towards achieving the specific objectives that you have marked, that allow you to achieve the overall objectives of your plan.
The relevant KPIs can be the degree of engagement of your content, measured regarding likes and shares, or the number of new followers you receive weekly.
These KPIs depend entirely on the objectives that you have raised so you can not be advised a priori what you should measure. Simply, depending on what you want, you have to select one or the other.
However, it is important to understand that, on some occasions, you will not only have to look at the KPIs of social networks but also in the KPIs of your online store. For example, when your goal is to get sales through social networks.
Another important aspect is that you look at qualitative KPIs, too, and not just quantitative ones. For example, a qualitative KPI can be how many influencers you mention, because that makes a big difference regarding branding.
You must have all these aspects into account and, if you do not have much experience in this regard, it is advisable to opt for seeking some guidance on how to accurately define KPIs.

Define your content strategy

Define your content strategy

Once you have all this clear, you have to move on to define your content strategy, which is what will allow you to achieve the specific goals you have set for each social network, and also the overall objectives.
As you can imagine, each social network has to have a different content strategy and aimed at achieving the best possible results. The Instagram visual content is not the same as the 140 Twitter characters, as you can imagine.
There is no need to explain here the different types of content and what their objectives should be since this has more to do with defining a content marketing plan.
However, it is important to point out that the content strategy with which you work must always be closely related to Social Media, as far as they both feed back, and you are interested in getting the most out of the interaction between the two Areas of online marketing.

Read also: 50 Trends and Ideas for Content Generation

Analyze and adapt

Finally, and as in all areas of online marketing, it is important to analyze at all times what you are doing and how it is working, and, from there, adapt.
In some situations, you may realize that the plan you defined first is not interesting enough to meet your goals, so you must be able to change the plan to meet them.
On the other hand, while you are working on the scheme, you may discover small facts that give you ideas about how to further improve the achievement of certain objectives. And that has to be taken advantage from it..

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