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How to choose the perfect template for your Shopify store

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"Do not judge a book by its cover" is a saying you have probably heard. In most cases, it is a good mantra with which to live. But the truth is that in the world of e-commerce, the template of an online store and how it looks can affect the way in which customers perceive the business. Visitors really judge your business by its "cover."

That's why it's important to choose the perfect template or theme for your Shopify store.

In this post, we 'll show you some things to consider when selecting a theme for your Shopify store. With this, you will achieve that your business and products can shine in the way they deserve.

The importance of choosing the perfect subject

You may be wondering why it is important that the theme you choose has certain elements or why it matters that it is accommodated in a certain way. Do people really get to see the colors of your site?

In fact, the answer is yes. The theme and the color of it are what encapsulates your brand and product. It is a visual representation of your business and everything you want your products to show to the public.

Furthermore, in terms of conversions , trust and more, can significantly affect the performance of your online store.

There is different information related to the choice of the best theme for your online store. For example, many internet users use one that has a "Form F." That means that generally speaking, the design of a site has a strong title and a left sidebar as a menu. It is a very intuitive way for customers who first come to your online store.

Another thing to note is that a good theme and excellent design work as a confidence indicator. 94% of internet users mention that the site design is one of the reasons why you probably do not trust him. If your site looks neg, the chances of having a negative impact on the performance of your business are high.

Consider the following: read six different ways you can make your website more reliable.

A business with the perfect theme

You're probably saying "Well Tucker, teach me how to do business" -here's an example: Speck and Stone.

Speck and Stone sells beautiful products and has excellent and beautiful designs. They are using the theme Brooklyn (free), available in our Shopify theme store , and have adapted and customized to your business and brand.

When you look at your site, it feels good to vibrate. It's hard to explain but you'll feel it when you see it. They probably spent a lot of time experimenting with other themes before choosing this one.

One of the things I love about choosing the theme is the fact that you understand your prospects and what they are looking for. Their product is visual and unique - and this theme helps them to use large images, clear calls to action and simple navigation.

With the perfect theme, you can achieve the same look as Speck and Stone.

Before choosing the theme

The process of selecting a theme can be overwhelming. If it is the first time you are building your online store, it can be difficult to determine what works best for your business.

With your Shopify store, you start with a default theme and have the option to customize it, play with it or maybe choose an entirely new theme.

To be clear, there's nothing wrong with using the default Shopify theme if it's the first time you create a Shopify store. It works quite well and is an excellent way to understand how to use different themes and style options. I recommend playing with the options you have to try before choosing the right one.

Want to read more about customizing a theme Shopify? See the official documents we have on the web template.

With that in mind, here we share some questions you want to get before looking for a web template
  • What are the features I want for my store?
  • What are my competitors doing well and how can I emulate this?
  • How do I want my products to look?
  • How many products will be displayed in my store?
  • Do I want a free theme or can I afford one?
The exercise of really trying to answer these questions will help you get ahead. You will be able to realize some criteria that you want to respect when selecting your theme, which will point you in the right direction to continue.

If you want something completely unique for your business, you have the option of working with a Shopify expert. This is an excellent route to take if you have enough capital to invest in hiring a designer.

Enter Shopify themes store

The Shopify theme storehouse over 100 different themes that you can use in your Shopify store. With the third part of themes created by independent developers and our own team of theme developers - you will be able to find something that is sure to be perfect for your business.

Note: We recommend only use issues our store , and we evaluate the quality and functionality of each lot before making them available to the public.

An important thing to consider when you're looking for the web template perfect for your shop is the features they offer. Our theme store allows you to search for specific features. We can filter the search by:

Order your options based on your industry

You have the possibility to see how your industry acts and the issues that could work well in them.

Take into account, this works only as a suggestion. A web template that probably is labeled as effective for electronics industry can work for the furniture industry. It depends a lot on personal preferences.

Consider customer support as a decisive factor

The customer support offered by the creator of the theme is another important element to consider when deciding the perfect web template. All free themes are powered by Shopify through a customer support team. You can contact them through themesupport@shopify.com

External developers have their own support team, so if you use these templates you should contact them for any inconvenience.

Find out which are the most popular themes

You also have the ability to search for templates based on their popularity. The good thing about this, it allows you to see the ones that are already being used and that are successful right now.

If someone in your industry is using a theme successfully, you can take their example and stylize it to match your business and brand.

Most important, try and experiment with your options

With all that said, it is clear that there are some options to consider when choosing a template for your online store Shopify. So how do you choose the perfect one?

Take the time to try and experiment.

There really is no better way to find the perfect template for your business than to use your criteria, ask questions and see the characteristics of different designs. You can install 20 items in your store, which gives you the opportunity to see how they look with your products.


The truth is that there is no magic formula for choosing a web template. Every business is different and only an informed person can make the right decision and have the perfect theme for their Shopify store.

Do you have any questions regarding the topic to choose? We can help you in the comments section.

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