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15 Keys to Growing Your Business

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No matter how small your business is, remember that several large companies we know today, began in the garage of a house, just a matter of having a passion for your business and work hard every day and see that gradually your business grow up into big business you've always dreamed of.
15 Keys to Growing Your Business
One thing is to start a business, and another thing is to make it profitable and transcends, a true entrepreneur is always looking for ways to grow your business every day.
If you have a business and want it to grow, both in infrastructure and in sales and income, then I share some points to keep in mind for growing your business is steady and sustainable.
These keys are taken from the success cases of big businessmen and companies, take note and apply, you will see that in a few years your business will be as big as you wanted to.

1. Motivation

Like when you start a business, grow your business you must be clear about the reasons why you want it to grow, but beware, you should seek stronger than money motivations, remember to take something just for the money you will give up at the first hurdle.

2. Clear mission, defined goals, and a great vision

Know where we are? And where do we want to go?, Are the basis for identifying the steps we must take.
Imagine that you are traveling, what is the right means of transportation to go? The plane, boat, taxi, etc.?, The answer to this question can only be given knowing the place of departure and the place where you want to go, equally happens in the business world.
It is not a difficult task, for the mission only takes a sheet and tries to summarize the reason to be of your business by answering questions such as what sells? Who sells? How it sells? etc. Then make a paragraph of between 5 and 10 lines and paste in a box that you can put on the wall.
To define the vision answers the question How do I see my business in 5 years? Be ambitious and think big, then based on that projection establishes a series intermediate points that will be "steps" to reach this vision, these points will be the goals for your business. Make two more pictures and put them on the wall. Remember from time to time to make a review of the mission, goals, and vision of your business.

3. Maintain Focus

When defining a mission and vision you have given an approach to your business, you must keep that focus.
A big mistake made by many entrepreneurs is to be guided by the need to increase their income quickly, and they believe that diversifying in the type of products they offer they will achieve, this is how we end up seeing bakeries that also sell clothes and all kinds of articles waiting Earn some extra money. On the contrary, a bakery that maintains its focus will be able to emphasize and gain preference because it can innovate on its line of products.

4. Be willing to change and innovate

As your business begins to grow, you will see that you have to make all kinds of changes to adapt.
More customers mean more employees and greater infrastructure, you must be aware of it and not be afraid to make the changes that your business requires, remember that to get different results you must do different things, you can not expect your business to be bigger by keeping things as And how they are now.

5. Listen to your Customers

Customers are the basis of your business, if you do not listen to them your competitors will do so, and you will be giving them the opportunity to stay in your market.
Facebook has been one of the fastest-growing company in the history, its success is indisputable, but apparently it is making the serious mistake of not listening to its customers. Facebook users have witnessed frequent changes that have generated mobilizations within the social network, for example, the chat sidebar, variations in the home, new viewer of photos, etc. However, despite complaints from millions of users, Facebook has ignored criticism and changes persist. At the moment Facebook remains the leading social network but has opened the possibility to companies like Google, to attack their weaknesses.
Listen to your customers is not just ask they want, not the customer always knows what he wants, Henry Ford said. "If I had asked people what they wanted, I would have said a faster horse." Currently, there are techniques and studies of neuromarketing (on the Internet can find fascinating facts) to help you understand the consumer subconscious.

6. Work with the best

Andy Freire says: "An entrepreneur A search entrepreneurs A +, an entrepreneur B seeks entrepreneurs C ", in other words, successful entrepreneurs are always looking for the best to work with them, companies like Microsoft and Google hire the best engineers and programmers, So they are companies that stand out as the best.

7. Define the Growth Strategy

You know where you are and where you want to go, now you can determine the best strategy to get there.
There are multiple business growth strategies, choosing the right one will depend on factors such as the type of product you offer and the type of market in which you compete.

8. Systematization

To systematize a business is to make it work regardless of whether or not you are physically in it, it is a complicated process but once you get it your business will be ready to grow.
Does the owner of Mc Donalds personally review each establishment day by day? The answer is NO, the key to the success of a multinational is precisely the systematization, Mc Donalds has systematized all its processes, from the recruitment and training of employees to the How each of their products is made, that is how they get their hamburgers to taste the same in any of their establishments.

9. Re-investment

For your business to grow you must invest in it, you must be aware that you will have to sacrifice your profits in the short term if you want to increase them in the long term.
A first step is to organize the finances of your company. Planning the destination of profits. Robert Kiyosaki proposes an activity called "3 piggy banks". That is to create 3 funds, one earmarked for savings (as a safety cushion), another For donations and another to re-invest in your business. The ratio you should divide the profits is yours, for example, you could use 45% of the profits to the savings fund, 10% for Donations and another 45% for Reinvestment, the idea is to be disciplined and keep the margin.

10. Increase the value of your product or service

Contextualizing a little. Price is what customers pay for your product and value is what the customer receives. as your business is growing, you are going to face more and more competition. The only way to stay in the fight is to offer More value to your customers, reminding them that you are working to improve every day. Give your customers reasons to prefer you

11. Promote your brand

Promote your own brand is fundamental, including developing your logo, your slogan and everything that has to do with the identity of your business, if your customers do not remember you will not have a preference for your products

12. Implements a Quality Management System

Every day countries are more demanding on quality issues, this forces companies wishing to sell their products abroad to obtain ISO quality certifications and other quality standards
But regardless of whether or not you want to export, implementing a quality management system can help a lot to the systematization of your business, in addition to generating more confidence to your customers.

13. Having a presence on the Internet

Currently, the Internet offers many free tools that allow a company to promote their products quickly.
On the Internet you can find new clients for your business, so do not wait and create a Fan Page on Facebook, a profile on Twitter, a blog, etc. And start to grow your business.

14. Perseverance and patience

Your strategy may fail at first, but you must be persistent and try again and again.
Do not give up at the first hurdle and always remember: "If the going gets tougher, it is because you are going to rise."

15. Beginner's Mindset

I want to end this article with a thought of Steve Jobs, he relates that at some point in their life had to start from scratch, had the possibility of being a beginner again. No matter where you are or how far you have progressed, keep the same passion, delivery, and energy as when you started.
That's all, these keys mentioned here are not implemented overnight, but in the business world no intermediate points or your company grows or disappears... the choice is yours !!.

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