
I've compiled some ideas and trends that can open your mind to generate content in 2017:
- Prepare a plan of contents newspaper, a declaration of intent comes in handy to start.
- Attend industry forums, area experts, and Yahoo Answer to identify problems in your sector.
- Raise the problems you will solve your audience.
- Focus your content towards the most valuable audience for your business.
- Create less content, if necessary, but it is shocking.
- Incorporating three people in the organization, from different departments, the plan content.
- Generate own presentations of the company which raises its content strategy in social and upload them on the web to Slideshare.
- Detect somewhere, space company that he has not paid any attention to now and create stories about it.
- Perform casting between the computer to search the actor of the company that will be the leading character of some videos.
- Propose an interpretation workshop paid to have a pool of employees/actors.
- Propose a payment in kind to employees that generate more content on the blog and social content.
- Develop Whitepaper value for users who register their platform.
- Interviews with suppliers, customers ... and create a category in your blog.
- Present your company team showing his human side, creating a content each.
- Create a public list of the profiles of internal collaborators.
- Conduct a study / very technical survey on a topic related to its industry or its customers, no one has done, and you may have annual continuity.
- Ask meetings with a team of private people to make a brainstorm about content to perform.
- Hold meetings targeted computer, and then podcast topics that may be proposed as the audience discussion.
- Make podcast with different people from various departments in an interview format.
- Collect the best questions from customers in a simple operating system.
- Present a challenge subscribers to content platforms, Blog, Youtube, etc.
- Try writing in magazines related to your industry or business.
- Transversely split the company and create content areas for each of them, from production, logistics, finance, marketing, etc.
- To face each of the works that contribute value to the company. Create content with people as one of the major characters in play.
- Thinking its titles well regarding SEO variables.
- Check if its contents are ready for multi - media mobile, tablet, etc.
- Send your best content through a newsletter to its database of customers, suppliers, employees, contacts.
- Create a physical event to your audience where they talk about their activity but the sector trends, presentation of the study.
- Send a journalist and camcorder to interviews and reports on events that add value to your company.
- Disaggregate content with the dynamics of cluster cherry content to see how much more can come out of one.
- Provide regular surveys and public to the employees participatory content creation.
- Build a program content with the top 10 complaints about customer service.
- Read blogs and watch inspirational videos that are not in its sector.
- Offer the possibility for external partners to create content.
- Create case studies with clients or actions and achievements.
- The testimonials in video or written of his clients are also good content.
- Create free webinars to educate and train, especially those more complex products.
- Opinion articles on the specialty of the worker.
- Gather in ebook all content grouped in the same category and make it available to the community.
- Create your own series of eLearning for teaching make your activity.
- Create Roundtables with experts from different specialties and burn a podcast.
- Create infographics on the operation, manual, experience their products and services.
- Launch a right or virtual forum either sectoral or cross.
- Create a character or comic telling a different story around the company.
- The audiobook can be an innovative option to format.
- The video tutorials offer step by step the most complex tasks is an attractive option for the user.
- Creating Widgets, to design and program with exciting features for readers (time, ticket sales ...)
- Online games in which the mark is somehow present.
- Create a discussion forum on the sector if there is any reference.
- You can create a Tablet application with multiformat content.
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